How to Measure your Website’s Performance

In a world of social media, mobile apps, and constant technological change, your website is still the focal point of your online marketing efforts. Many business focus on how the website looks, but what happens behind the scenes is even more important.

I’ve been spending quite a bit of time recently trying build up my ranking on search engines when someone types in “Luke Thomas.” I’ve been researching online tools that measure a website’s effectiveness, and want to pass them on to you!

Hubspot Website Grader

I’m a big fan of the Hubspot Marketing Grader, all you need to do is input your website URL, and Hubspot will do the rest. I recommend this tool because it takes into the account the many features that your website should have (blog, mobile optimized, metadata tags, etc). It’s a very simple process, and gives you actionable steps for improvement in less than a minute!

Website Grader


This next tool is a little more advanced, but the purpose of Pingdom is to measure the speed of your website. For novices, don’t worry if you don’t understand everything, simply focus on the percentage compared to other sites, as well as the site loading time. Ideally, a website should load in under three seconds.

Pingdom Tools

Open Site Explorer

In the online world, your position in Google searches revolves mainly around which websites link to you. For example, if a company was featured on the frontpage of the Boston Globe, it notifies search engines that you are a “reputable source.” Open Site Explorer is another more advanced tool, but it allows you to see what important sites link to your online presence.

Open Site Explorer

Google Analytics

If your website isn’t connected to Google Analytics (or something similar), you are missing out on some valuable data. Google Analytics will track how people found you, the keywords that they searched on Google, how many people visit your website, and a plethora of other information. Overall, this is  the most important tool for your website.

Google Analytics


W3C Validator

This tool measures if your website is built to correct standards. As the web evolves, so does the code that is used to build your website. If your website has many issues, there will be many errors (I’ve seen websites with hundreds of problems on one page). A few errors won’t kill you, but you may need to speak with your webmaster if you find dozens of problems.

W3C Validator

Key Takeaways

What do I hope you learn after reading this article? My goal is for you to put focus back on your website – it’s the focal point of your business. Your website will never be perfect, but with these tools, you can see what needs improvement. Have fun!